Day 90: Truth about lying

I strange realization today while talking to my direct sales mentor. I asked him about the short suggested time that I should mention to the leads. Usually the presentation lasts about an hour up to two hours, however it has been suggested to set a date only for the presentation that lasts about 15 minute. After I asked him if this is not lying he gave me very interesting explanation.

He said that people are very busy and do not have much time for the direct sales people. But what people are very busy with is very insignificant things, like watching TV. People are constantly very very busy with watching TV. They always find time to watch TV or surf the web or post things on FaceBook or play games. Just to run away from reality and having to change anything.

So we, the sales people want to improve the lives of people with high quality products and we must find a way how to properly introduce them to the leads. If I would be totally honest and say to person that I would need two hours of his time to fully understand the product, no one would want to schedule a date. People simply can not handle the truth and they do not want to listen and understand the facts.

Sales people thus have to lie in order to get into people's home for just a few moments, but then engage in as much entertaining presentation as possible so that leads do not get bored. If the sales presentation is entertaining, from the perspective of the leads, it is like watching TV. Basically people want to be entertained and if the sales presentation is at least as entertaining as watching TV, people will enjoy it and they would not look on the clock all the time.

Thus I forgive myself for allowing and accepting to always speak truth and nothing but the truth, instead of realizing that people have such unconscious mind patterns that they simply can not handle the truth and that they need to be tricked into listening if the information about hot they can improve their lives has any chance to be delivered.