Showing posts with label direct marketing. Show all posts
Showing posts with label direct marketing. Show all posts

08 July 2013

Day 90: Truth about lying

I strange realization today while talking to my direct sales mentor. I asked him about the short suggested time that I should mention to the leads. Usually the presentation lasts about an hour up to two hours, however it has been suggested to set a date only for the presentation that lasts about 15 minute. After I asked him if this is not lying he gave me very interesting explanation.




He said that people are very busy and do not have much time for the direct sales people. But what people are very busy with is very insignificant things, like watching TV. People are constantly very very busy with watching TV. They always find time to watch TV or surf the web or post things on FaceBook or play games. Just to run away from reality and having to change anything.

So we, the sales people want to improve the lives of people with high quality products and we must find a way how to properly introduce them to the leads. If I would be totally honest and say to person that I would need two hours of his time to fully understand the product, no one would want to schedule a date. People simply can not handle the truth and they do not want to listen and understand the facts.

Sales people thus have to lie in order to get into people's home for just a few moments, but then engage in as much entertaining presentation as possible so that leads do not get bored. If the sales presentation is entertaining, from the perspective of the leads, it is like watching TV. Basically people want to be entertained and if the sales presentation is at least as entertaining as watching TV, people will enjoy it and they would not look on the clock all the time.

Thus I forgive myself for allowing and accepting to always speak truth and nothing but the truth, instead of realizing that people have such unconscious mind patterns that they simply can not handle the truth and that they need to be tricked into listening if the information about hot they can improve their lives has any chance to be delivered. 

09 May 2013

Day 39: The new job breakthrough

In the previous five post of this blog I wrote about my challenges and resistances in regard to my new job as direct marketer who does house visits and in-home presentations. My mentor supported me with suggestion what is the best approach, what works and what not. Yesterday I printed the teaser cards and today was the first day that I used them. But before I was able to go out, I also needed a system of tracking which apartments I visited, and what were the results of the visit so I would not nock again on the doors of residents who were not interested and that I would be able to visit again those apartments where nobody was home at time of my visits. So I created a table that enables me to track all the necessary data. And for the finish I just had to think out how to create a composite folder that would hold the forms, cards and the table nice and simple which I was then able to construct just fine.




In the afternoon, when people returned from the jobs, I continued to visit the block neighborhood that I engaged a day before yesterday. I managed to collect the first couple of contacts that I will call by phone tomorrow and arrange a date for the presentation. However I realized the neighborhood that I picked was pretty poor and will not be the best target group of people for the product that I am selling. So the next step is to scout the city and find out where the more wealthy people live.

Today after thee hours of nocking on the doors and talking to the people I became very tired. I planned to work for four hours but I was not able do to increasing pain in my shoulders. And I also became sleepy and mentally tired. However after I returned home, I decided to run through the park and city center in order to release the stress. I see that running is a very beneficial exercise for me and that yesterday's exercise also very assisted in releasing tension in my back. So I did the same today and will be doing this every day also to get in the better condition that would enable me to do the job activities effectively.

I also managed today to solve some crucial issues with the suppliers of the basic necessities that threatened me to cancel the agreement and stop the delivery. Those points bothered me very much and I am glad that I was able to come with agreement. I am somehow glad for this experiences of lack of money and not being able to cover all the costs since this gave me the necessary motivation for creating a lifestyle where I would not have to experience this again. I am now raising from the ashes and plan to fly high. The whole day I constantly listen the education material from the prive success club that I am member in order to change my thinking and behavior patterns.

There are some small but powerful things that each must do in order to attract or better say create a big success. One must have a goal, a vison, a chief aim that drives him forward. Without a target you have nothing to aim at and thus nothing changes. And the most important of all is to think about this chief aim all the time, to have it constantly in your mind. One can achieve this by creating a visual accessory that represents this goal and place it on all the places where you will be able to see it all day. So you can place it in the bathroom, in the car, in your wallet. This is a very simple but powerful habit and basically no one use it since it ti so simple. Now it is my turn to discipline myself in making this practice a reality in my life and observe if there will be also a big change in my life due to this tool.