Day 175: Taking the first steps in a restarted photography business

Recently I decided to restart my own professional services. After contemplation of what I am able to offer to others, I narrowed down the options to photography services. I purchased basic photo equipment and started to experiment with creating animal and human portraits. For that, I used cats of my neighbors and the neighbors and their friends themselves as the models. The location was the back yard of our apartment building where I hoped that would be also able to shoot other commercial sessions since there is enough space there. Yesterday I asked the landlord if he will allow me to do photoshoots there and he granted me permission. But then one of the neighbors complained that such activity would be too much of disturbance for her. I hoped that this place will enable me to at least make some business before an additional room will become available in the building that I could equip for a photo studio. Now I will due to additional constriction have to change my plans.

I feel disappointed because I hoped that by being allowed to shoot in the backyard I will be able to start offering professional photo services knowing that I have a proper location at a hand. Especially because I planned to start earning money with portraits for which I need a more intimate location. I also planned to offer wedding photography but usually, this kind of jobs are being negotiated at least one year in advance. If I am to rent an additional room for my photo studio I need to somehow get an additional several hundred euros by the end of this month or maybe even sooner since the payments are being collected by our landlord around 22nd day of each month for one month in advance. And what also prevents me from fully engaging in the photography business is a delay at a district court due to holidays where I filed the papers to change the name and services of my private institute as the legal entity that I plan to use to charge my clients. Usually, the applications are being resolved within one week however now I have been waiting for their response for over one month and they say that only in 4 days they will restart with sending the written responses to all applicants.

Despite all these downsides, I am at this time able to sell my services and issue invoices however I would need to do jobs at different locations and to use my current educational institute to be the legal entity which is not ideal. The question here is only how to get first jobs as soon as possible in order to generate income so that I could invest it in renting the studio and then to also purchase additional photo equipment. My plan was to visit other local businesses where a lot of people mingle and to place stands with my business cards so that people would be informed about my wedding and portrait photography. And to also visit other companies in surrounding to potentially get product and business portraiture jobs. I could also shoot events and stock photos however I am not sure how fast I could generate income from these services. There is also potential to get hired from online searches however I would need to invest a lot more time in the redesign of my website and search engine optimization. The other thing that prevented me from visiting local businesses already is the current high summer temperature that reached up to 40ºC in past weeks. However, since it is expected to drop to around 25ºC in a couple of days, that will enable me to distribute the stands with my business cards a lot easier very soon.

Then I need need to decide how to price my services. Years ago when I first started with photography I have been charging quite a lot however I lived in a different area, before the period of the financial crisis and I had much better equipment. I have been for the past 6 years living in the second largest city in our country that is considered to be much poorer than our capital city where I also lived before for some time. So I will have to research what the local prices are in order to be competitive and to also see how photography business has changed in the last decade of me not doing any professional photoshoots. What I am also not sure is if it would be best for me to stay in the current city or to move somewhere else. The reason why I moved here was due to predictions that I would be much more successful with the selling of educational software that I have been a national distributor of for several years. Since I then quit the software business there is nothing much that is holding me in my current city. Also, two of my best friends have moved out of the city to a farm and I have also been thinking of joining them there soon. On the other hand, a large city could offer more photo business opportunities and I have also quite settled down here and established a lot of new friendship connections.

There are many options to earn a lot of money by doing professional photography and many are not connected to my current location at all. For example, I could do much more profitable photoshoots for the nearby Austria residents where the economic situation is much better than in our country and I live very close to the border. However, I would need to become more skilled in speaking and writing in the German language. Then there are other international jobs available like becoming a destination wedding photographer but I do not see me just ready for such kind of demanding jobs yet. And of course, as I mentioned I could do many kinds of stock photography in order to generate a residual income. So what I find the most challenging at this moment is in which direction to turn, what kind of services, to whom and in what way to offer in order to start earning money. And even if I should besides photography also be offering graphic design services as I already did before when first established my own business and to even possibly add video services for which I also have sufficient technical equipment to produce some commercial videos.

And within all this, I also wonder if I should specialize in a specific field of photography and to develop my own style and genre of photos. One reason for this is for me to be able to stand out from the crowd of other photographers and the other reason is to have a mission that would be adding more value to my work. Because for the past 15 years I have strived to make an impact in this world by participating at many different international NGO projects. So I am thinking about how to use the photography to in a way also contribute to making this world the best place for all. Many photographers are focused on beauty and artistic aspects of the photos which definitely have their own market however I am not very excited about only creating something that is attractive to the human eye just from the perspective of esthetics. What I am not also very fun of is the discomfort of my physical body that I am feeling during the process of photography especially when using the computer. Doing photoshoots is much more dynamic however sitting long hours to process and manipulate the photos can be much more painful. Thus ideally I am looking at how to earn enough money by expressing myself creatively, to have as much positive impact on this world as possible and also to feel physically enough comfortable while doing it. Now I will be correcting my subconscious believes in order to become more stable and grounded:

I forgive myself for accepting and allowing myself to feel resentment towards my neighbor due to believing that she made the execution of my photography services and earning money harder than necessary by not allowing me to shoot at the back yard of our apartment building. I realize that due to her past traumatic experiences she has become very sensitive to disturbances in her surrounding and that she needs to have a quiet end stress-free home environment. Thus I commit myself to understand the current state of her mind and to execute my business projects so that I will not create too big disturbances for her. 

I forgive myself for accepting and allowing myself to treat our communal back yard as a place that is mostly unused and that each of us who share it can do anything that we desire there at any time. I realize that doing photoshoots with my clients there is an activity that would intrude into the lives of my neighbors too much and would disturb their inner peace. So I commit myself to when and as I plan any activity that is out of the ordinary in the space that also effects my neighbors to not only ask the landlord for permission but to also ask my neighbors if that would be something they are able and willing to tolerate.  

I forgive myself for accepting and allowing myself to feel pressure in regards to my restarted photography business by believing that I need to rent an additional room in order to be able to execute specific studio photo jobs as the quickest and most reliable source of income. I realize that in any situation that I find myself in there are always many different solutions available to deal with any challenge and that I never need to feel any internal unrest about anything. Thus I commit myself to when and as I see that situation has become different than how I imagined initially, to breathe, slow myself down and see what other solutions are available as the best alternatives for me to be able to move forward.

I forgive myself for accepting and allowing myself to compare myself with the younger generation of photographers and to be threatened by them. I realize that I have been defining myself as a youthful person that looks in the eyes of others at least 10 years younger. That shows that I have not fully embraced the fact that I am getting older and will be very old and also look different someday. Thus I commit myself to when and as someone asks me about my age to not reply with me asking them to guess my age based on my outer appearance and then to be proud about them giving me about 10 years less than how I actually look. And also to treat other people, especially young ones as equal with the understanding that we all transition through different age periods however we can at any time find a place for anyone in this existence for all of us to collaborate and express ourselves equally.

I forgive myself for accepting and allowing myself to feel left out due to a past decade not working as a professional photographer. I realize that I have changed my business path many times in the past and that also in the future I might decide to do something very different if I find enough motivation for that. Thus I commit myself not to treat starting something new at any age as a defeat and having the same business for a long time s a victory but to rather treat all situations equally. What matters the most is how each of us within what we do is expanding our awareness and improving relationship towards self and others in order to practically live the principle of oneness and equality.

I forgive myself for accepting and allowing myself to see myself as an outcast due to living for the past 6 years in an area of our country with a different dialect and economic situation. I realize that nationalism and local patriotism are tendencies throughout every country on this planet besides many other acts of separation like race, gender, and religious conflicts. So I commit myself to treat everyone equally regardless of their original place of birth and differences of their looks or mental states. And to also treat any attempt of others to create separation between them and me individually within understanding how any expression of hate is actually a projection of bad self-image and traumatic experiences in the past.

I forgive myself for accepting and allowing myself to feel depressed due to discovering how easy is now to acquire the professional knowledge for any profession and how many people are sharing behind the scenes videos that display their excellency in what they do. I realize that me feeling low is the polarity state of my behavior pattern of wanting to feel elevated due to the perception that I am someone special because I possess special knowledge and skills that almost no other has. Thus I commit myself to stop being motivated by trying to impress others for the sake of receiving positive feedbacks but to decide for a profession when I will motivate myself to express my creativity and for my inner guidance to be the main measure of how I am letting the best of me to manifest in this reality.

Here are additional related links to a free online course where also you can learn how to become aware of and change your mind patterns and to some of the other supportive audios from the website that provide answers to any existential question imaginable:

DIP Lite course
The Outsider
Why Do I Feel Left Out?
What Does it Mean to Support Yourself
Isolation

Day 173: Overwhelmed by the new profession

In the last several years, I have been involved in projects that looked very promising from the perspective of positive global impact and also financially. However, all of them were not able to fulfill the promises money wise. Recently I decided that it is about time to make a radical change since the lack of money is also influencing my desire to be in a relationship and to have a family. Because how would I be able to take care of my children if I can hardly earn enough for myself. While contemplating many ways to generate a bigger income flow for me I considered that best for me would be to restart offering my own services like I did from the year 2000 to 2013. Firstly I planned to offer quite a broad list of services like graphic design, website development, photography, video editing, and psychological counseling. That was expected to bring me enough jobs to earn money very fast.

However very soon I realized that it would be harder to market such a vast array of services. And also the knowledge, equipment, and space needed to execute them in a professional manner would be more extensive. In that time I also came to understand that what my mayor pattern was in the previous career was a relatively fast change of my professional focus. I made radical cuts, changed my way and burned the bridges. By this approach, I was losing previous clients and have started building a business from scratch many times. That consumed a lot of my money and time because it takes several years before people get educated about the new services and become regular clients. So while I have been consistently waking the path of self-perfection, business-wise the professional path looked very chaotic for the outside observer. I have disregarded the stability of my business and allowed myself to be directed by new discoveries in many different fields of science. Basically, I have been spreading myself thin.

During my process of self-transformation, I discovered that the underlying pattern for such decisions in my life that I inherited from my father was the need for attention and making myself more than others. The accompanied habit was also the accumulation of things in order to impress others by showing the sheer quantity of stuff. While my father was a hoarder of ancient books and old printing equipment, I became a hoarder of knowledge and information. While he enjoyed guiding the visitors through his home paper and printing museum, I felt good by sharing the most secret and advanced knowledge about how this existence works. While there is some educational purpose of such behavior, the problem is in the hidden motivation behind such activities. Since it was all driven by fear of abandonment and not being accepted by others, it did not allow going into depth of a certain field, to root properly and to stand as an expert for the benefit of the whole society. It all resulted in becoming a jack of all trades and master of none.

I see that there is a fear of missing out associated with any specialization. There are some real dangers of the focused approach like we are able to see in our western civilization. High education created a compartmentalized mind that lost the understanding of how everything in existence is connected and interdependent. Our society definitely needs a more holistic approach to understanding life and to expand the awareness of reality. Informational technology has also influenced us by enabling to share knowledge and new discoveries faster than ever. An individual has now much more difficult time to decide what information to absorb and what to ignore. However, in order to root yourself significantly, one must pick the as narrow field of professional focus in order to be able to succeed business-wise. This is also why I have now decided to go into the depth of things. And I have additional motivation for this by my physical body. It very nicely reflects all of our mental states and it also showed me the lack of my grounding by my too cold and sweaty feet. The condition already improved in the last years as the result of my inner change however there is still a lot of room for additional enhancement.

Keywords: Slowing Down, Diving Deep, Narrowing Focus, Being Persistent

Based on this I quickly decided to reduce the number of professional services that I will be offering only to photography. Reasons for this were that it enables me a more physically dynamic work in comparison to graphic and web design that mostly require a lot of sitting behind the computer. I wanted to provide my physical body much more movement for better overall health. Thus I purchased a mid-range DSLR camera with two zoom lenses, a Speedlight, a tripod and bag with some other basic accessories. I have been working as a professional photographer for many years however in the last 10 years I only took pictures with my mobile phone for my personal albums. Now I have to refresh my knowledge of photography, learn how to master the new hardware and software tools. I noticed that now there is a lot of free educational materials available than it was when I completed my distance study at the New York Institute of Photography. I am surprised at how many professional photographers share extensive behind-the-scenes video lessons and many secrets of the trade. And by watching them I also learned how wide even the sole field of photography is.

Years ago I did some swimming sports photography, shot food and products, and I also captured over 40 weddings. At that time I had the best camera, sharpest lenses and the most powerful flashes. Wedding photography can be very lucrative however it is also very physically and mentally exhausting. It is a special event with high importance and one has to make sure that nothing goes wrong. This is why a lot of backup equipment is recommended and in many cases, there are at least 2 photographers that work as a team to cover all the angles. Then there a lot of additional retouching and processing with many options what final look of photos to creates. Currently, I am not yet very comfortable to shoot such events and have decided to invest more time in enhancing my skills and tools. The next business opportunity that I noticed was in the field of real estate photography. Because while I was browsing the flat renting ads many had not even one photo. So I started to study also how to shoot architecture and learned how professionals do it and what equipment they use.

While I have been testing my new photography equipment it felt heavy, bulky and it produced a lot of strain on my eyes. While reading the camera user manual I noticed how many functions it has. While using the photo software I became aware of all the tools and options. And while watching the online courses I saw how many different approaches are to do the same job. I started to wonder to what field of photography I am to specialize and how good should my skills and equipment be in order to start offering my professional photo services. These experiences must have accumulated to the level where I started to feel pain on my shoulders and in my lower back. Consciously I felt quite present and able to direct myself step by step to develop my photography business however I guess there have been also a lot of unconscious activities that started to crystallize in my tissue. Thus I will be now writing also some self-forgiveness to release these accumulated energies:

I forgive myself for accepting and allowing myself to fear that it will be harder for me to restart my photography business since a lot of photography schools have emerged in our country in the past decade and also there are a lot of online photography courses available now. I realize that this is part of evolution where the abundance of everything is being created, including education which is good news that will result in society slowly being transformed at a very deep level. I commit myself to develop my business slowly and align myself based on new discoveries and opportunities. 

I forgive myself for accepting and allowing myself to feel threatened by the new generation of young photographers which many are coming from our local university of media communications. I realize that only around 10% of photography graduates end working in the field of their study and that I can benefit from collaborating with young talent and create synergy at working on photography projects. I commit myself to network with other photographers and discover where we can support each other technically and by exchanging knowledge and insights. 

I forgive myself for accepting and allowing myself to think about giving up photography after viewing online tutorials of other photographers which portray photography as something easy and when me trying to repeat their work in the physical and finding it much harder to execute as imagined. I realize that the physical experience of someone doing a task is very different than just observing others how they do tasks and that due to the amalgamation of mind the experience of own physical body is being changed significantly. I commit myself to be gentle to my body, to have patience and to slowly practice the execution of photographic tasks.

Suggested related online resources for additional support:
Free online course DIP Lite
Comparing Images and Imagination
Building Your Business
When Desires Becomes Overwhelming
The Secrets of Competition