Throughout my life I have been doing different things. Every time I discovered something new, I became very excited and wanted to share my findings with others. I explained to others the magnificent details of the things that I found amazing. However in a while I went to the next step by discovering something that was even more exciting than the previous thing. It was like climbing the top of the mountains. Every time I would reach a peak, I would with enthusiasm share the magnificent view from the top, however in time I would discover that there is an ever higher mountain nearby.
In time I learned that I can not possible know how many mountains are still out there in the existence and what mountain is the ultimate in height. Thus I started to share my discoveries with others with less excitement, like I would talk about any other thing. I found out also that even if I would explained my finding to others with biggest enthusiasm, some would not be able to understand the point fully and would not be able to get excited as much as I did. Some would even start to pull me down and claim that I am crazy and that what I found out must be a lie and would not believe it. In that cases I would then become very disappointed, sad and angry.
Similar point has showed up in regards to my business and sales. It is common knowledge that if you are a businessman or salesman, the success of the sales depends upon your belief or understanding about the quality of the product. You have to get excited for the product or service that you are selling. You have the understand the value and the quality of the goods and that customers would be very satisfied if they would possess it. So then you start to explain the benefits of the product to the prospects with excitement and passion with hopes that they would take it. Consequently successful presentation brings joy and happiness and if there are no sales, disappointment, anger and depression appears in ones mind.
However successful businessman and salesman have learned not to swap moods regardless of the result of the sales presentation. With practice one develops the ability of staying emotionally stable on every single occasion. This is achieved by understanding the reality of every single business which is that regardless of how valuable product you have, never will everybody want or be able to buy the product when introduced with the benefits of the product. So every time you try to sell something, there would be some that will buy it and some that would not buy it even if you present with all the glamour in the world. Always there will be acceptance and rejection.
This is so because firstly the purchase power and peoples's interest change during time. For example you might in one occasion present the product to someone and the person would absolutely like and want the product but at that time it would be broke, it would not have enough money to buy it and it would thus decline the purchase. Then in some other occasion, the person that you present the product would have more than enough money to buy your product but would not like it or need it at that time due to different desires or priorities. However the person's interest or priorities or wants and the person's purchase power or the amount of money they currently poses constantly changes.
So the main point in every sales is to be always aware that NO does not mean, NO NEVER, but just NO AT THIS TIME. The same person that currently declined the purchase due to lack of money could soon get enough money and buy the product later. Or some person who has currently no interest in the product could soon become very interested in it due to change in it's life circumstances. Thus it is important to always accept this reality and never get to excited in someone buys the product and especially never get angry and create resentment towards the person who currently does not buy the product. It is best to every single time allow the prospect to say NO without any bad feelings.
Based on this realization it is suggested to at the beginning of presentation to clearly express to the prospect that it is OK to say NO, that you really do not care if they say YES or NO and that you will be just fine and in total acceptance with any decision about the purchase that they made at the end. And this is not best only in sales but in any single situation in life. Even in personal relationships with others you experience acceptances and rejections. So it is generally in all times suggested to always be aware of the fact that sometimes the answer is YES and sometimes is NO. And in each case you are to fully accept the reality, understand that there are substantial reasons for that decision and that by not accepting the reality you just harm yourself by creating the energy of the good or bad feelings in you mind.
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