Day 117: Influence of the price

Yesterday I participated at free webinar of Slovenian marketing guru Aleš Lisac where he talked about the price setting of the products. It assisted me a lot in realizing some facts that I thought before were quite different. I will now be able to be more confident at sales activities of the product that I am marketing. The conclusion is that most of the time we do not think very much about the price of the products we buy. We buy it simply out of convenience, because it was there, on our path, near other things and places and times where we usually buy our stuff.

The biggest mistake that he pointed out was that when sales are not as expected, we lower the price. This act produces very bad psychological message to the potential buyer and it also diminishes the profit of the seller a lot. Price reduction is actually lack of imagination about other possibilities. The price is basically never the problem and the best practice is to enhance the quality of packaging or create a product with even larger price. This is because price is never in a vacuum, it is always relative to prices of other similar products. 

So if for example your main product costs 100 € it is best to produce just a bit larger or better variation and price it significantly higher, like 200 €. Immediately the primary product would not anymore be regarded as expensive but quite cheap, regardless of what it is. Improved looks, design or packaging also influence very much what the price range can be. For example average book costs 25 € however the special issue of the Bible produces by our famous print company sold it for the price of 2.000 € and was treated as collectors item. The other example is a dog shed which costs about 100 € however there is a producer of dog sheds with starting price of 20.000 € and they do sell very well.

There are also certain psychological price levels that influence very much how much each type of product will sell and they have to be tested. Also a very wide variant selection of one product can bring to confusion and consumers have hard time to decide. And the most challenging way of selling is one on one personal direct sale when the customer can find out very quickly if the salesperson believes that the price is too high. Also one must never judge the price based on own buying power since they are people who can afford your product even if it is too expensive for you to buy it for yourself. 

Other ways of improving sales is to improve the product line, to sell in batches, to add some kind of bait, to offer terms or installments, to make product more exclusive or to hire a celebrity. Salesperson must be skilled in noticing when the person has already decided to buy the product and then not get benevolent beyond what is necessary. The strange rule of thumb is that there will be always people who will claim that the price is too high, even if you drop it just to production costs. So the rule is to raise the price until the share of people who complain about the price gets to about 20%. Of course if the share of complainers is more than 50% then one might consider that the price is actually too much or that the value of the product has not been presented properly.

The best way to justify the price is to find out what is the cost of the problem that your product is solving. The value of the product is thus never the production price but the potential money savings if the product would be purchased and used. And also the price is relative to the budget or context of the product or service that you offer. For a client with low budget your product would be considered expensive, but for the well funded client, no price is no matter. Also one should ask the client what characteristics of the product or service they desire.

And the strangest point that Mr. Lisac exposed is that many companies, especially startups go bankrupt because the price of the product is too low. One must always consider many costs, like production, marketing, accounting, salaries etc. so the profit margin has to be high enough to cover all expenses. One must calculate how much is needed not only to produce the product, but also how much money would be necessary to sell the product. For example there were two producers of the fitness device that both enable the same functionality. However the first one was prices 600 € and the second one 14.000 € and they both sell. The difference is that the advertising budget for the first model of device is only 200 € but for the second one is 13.000 €. So the produces of more expensive device can invest 65 times more expensive advertisement and thus also succeed in sales.

Day 116: Got sick

Days 113 to 116 are in my Slovenian blog

Five days ago on Saturday morning I had a business presentation for the product that I am selling. It all went relatively I was late 10 minutes for the meeting however their location was not in the GPS correctly anyway. Initially they expected to have a meeting outside in front of the house, however since it was still quite cold, I suggested that we move inside the house which we did. Interior was not very clean since they had a very big dog and you know how it is if you have and animal in the house. The presentation that takes usually up to two hours has stretched to three and a half hours however they did not immediately decide to buy the product so I left the contract there and gave them one month to decide and benefit from the discount.

I don't remember if it was the same or the next day when I started to experience sore throat. I considered it to be due to giving a very long presentation and extensive speech thus my vocal cords got overused. However this was strange since it was not the first time I have such a long talk and never have I experienced such pain.

The next day I focused on updating one of my web sites and I was quite focused, better to say obsessed with finishing all required details by the evening. And when I went to bed the throat condition got worse. I experienced irritation in the throat thus my mouth constantly produced saliva and I had to swallow very frequently. However whenever I would swallow I would experience great pain in my throat. So I struggled all the night very much and did not sleep a lot.

The next evening the pain in my throat diminished a bit however I felt extremely cold. I turned on the heater and covered myself with two blankets and I felt still like freezing. Well in couple of hours the condition went to other direction. I became hot, extremely hot. Thus I uncovered myself completely and then also sickness appeared. I also started to experience vertigo or spinning in my head. Then the sickness became so strong I had to vomit.

The third day the pain in my throat was gone and I got nasal congestion. It started to pour out of my nose extensively and I used all my napkins. From the first day I got sick I decided not to eat anything and to drink also a herbal tea with lots of lemon. However I expected to get better faster than I actually is my speed of recovery. Today is the fourth day and also the nose condition stabilized itself completely. Now I wonder what was actually the cause for me getting so sick. It could be the accumulation of several things.

Two days before I did a presentation I went to visit my grandmother who also became very ill and started to vomit. The next day she was accepted to the hospital and they removed some stones from her belly. Then I am a bit worried about how to get enough money until the end of the month to pay my rent. Then I am disappointed about my landlord since she still did not fixed the leaking roof of my apartment after several months of discovering the leak. Then I was worrying if the person who promised me to assist in my business will keep her word, bus she is not answering my phone calls and emails for three days now.

All this with a lot of minor point could accumulate to the cause of me getting sick. So I must be more careful about my thought management not to go out of balance so much again. It is strange how much our physical body depends on mental condition. And how thought in our heads are so fast and intangible that they are quite hard to direct. However I will have to keep it going and direct my thought more firmly since as has been proven many times, the thoughts then start to direct me eventually. 

Day 112: Colossal degree of separation

I am continuing with listening to the free Eqafe audio interviews with creators, demons and animals. It is unbelievable how from the perspective of other living beings in existence humans are almost lost case since we became so much integrated with the mind that it has diminished us almost to nothing. Thus other beings do not even bother to communicate with us, since we are not capable of common-sensical reasoning. A good example was Jesus who came with the message of equality, however no one was able to understand his message and was thus crucified.

In that interview there is a cool analogy between the vertical line in the cross, representing the Here, the present moment, the physical and the horizontal line which represents the stretched current moment into the past and into the future and thus creating the illusion of time in the mind. Human beings are unable to live Here in the now, since we are located in the separation from here in our minds. We can not see what is Here, we do not care about other living beings, we do not give as we receive, but only take and take and take, equal as the mind only takes the energy from the physical body and thus destroys and kills it.

We see animals as less than humans since they are humble, and nice representation of benevolence are the sheep. They are perceived as creatures with low intelligence and we see them purely as grass eating beings that produce wool and meat. However they live in equality with all the physical and feel everything that is going in this world. They have a keen sense of grasping the larger picture, they understand our world system and the immense suffering that humans produce. Also understanding how elephants perceive themselves is very interesting. Animals see even the structure of nutrients in the food they eat and they return everything that they receive back to the physical when they die.

It is interesting how animals feel every minute part of their bodies, the bones, the organs since they are fully one and equal with their physicals. Some posses incredible sense of seeing, similar to x-ray vision, some communicate telepathically. All respect each other and understand that we are all part of the same source, just different expression. Some beings can even swap the bodies and thus live some time as the snail and then move to the body of the bird, without the snail having to die firstly. So from the human perspective of evolution, exchanging bodies and experiencing different life expressions while remaining the same being is quite phenomenal.

So for us to be able to understand the existence, there is no way of achieving this by accumulating knowledge and information and trying to grasp it using our minds. This is like trying to hold the water with a screen. It is impossible. One has to use water-tight bucket. So we must stop using our minds and birth ourselves into the physical. Only when becoming one and equal with our physical body, will we be able to understand life and become capable of existing in equality and oneness.

Day 111: The time is now

Has it really been already 3 days since I wrote my last blog post? Time moves fast! So much to do and such a short day. But I could do it more. I plan each day but plans then change. Some people change their minds, something else comes up, the weather goes bad, there are accidents. And so each day passes with me asking myself what I could do different? How could I make better use of daily potentials?

A good friend today reminded me: There is no one except us. We are the one. We have the possibility to do everything, to do anything. So I think big, make great plans, but they need to be executed step by step, breath by breath. All this brings great responsibility, but also many potentials. Awareness that one can create whatever it imagines and beyond.

Being master of yourself, a self-directive principle, boss of your every single move, this is a big challenge. In a way I wish there to be some others who would make a decisions and then just tell me what to do, however that would also diminish me, make me a slave. I picked the hard way noe, the narrow path, however I can go wherever I want. I am free now, but also responsible for everything I do.

No more excuses are possible, no more blame, no more anger, no more envy. Enemies from outsides have disappeared. Now the only enemy that is left is inside. The mind, the energy, the force that pulls me down, that makes me feel heavy and tired. I could fight it with lighter, brighter positive energy, however this would not be permanent solution. A polarity of positive and negative, of ups and downs is no way to live life. This is no solution.

Thus one can face it only one bite at a time, becoming aware of it, breathing it deeply in and distributing it equally. Yes, this is the answer. Equality is the way. Doing what is best for all, not allowing any more energy to move me. Just moving yourself as the physical. Based on simple decision. Following ones own principle. The principle that is best for all. Braves are the one who pick this path. An agenda of Heaven on Earth. But it can be done.

It can be done if we stand up together. It can be done if we remove all fear and create ultimate trust. It can be done if we all collaborate towards one single goal. And if that goal is best for all, then it is also best for every individual. A simple plan, the only way to solve all the mess in this world once and for all. Fortunately we are now facing time where possibility of reaching this goals is greater than ever. Thanks to technology, we are able to connect, to see big picture, to become aware of what we have done.

There are no more excuses now. All have equal opportunity to understand, to see what are the consequences of our actions. Selfishness can not be tolerated anymore. We are all in this together. We all share the same existence and we all influence each other. There is no more place for the separation, for the illusion that mind has inflicted. We must not be blind anymore, but opened our eyes wide and face it all courageously. So let's do it while there is still time.

Day 110: Overcoming addiction to sex energy

After I have realized the devastating consequences of participating in the mind, the first step was to stop fueling my mind with the energy of orgasm. I completely stopped watching porn and did not masturbate ever since, nor engaged in any sex activities. I was also very careful about any sexual thoughts during meetings with females. So I am quite satisfied with my self and will commit to celibacy until further.

Now the next step is to overcome addiction to watching movies. I do not possess a TV set, however there are more than enough action pictures on YouTube. And also FaceBook activities tend to be very time-consuming. One of challenges is also to discipline myself in regards to going into bed and waking up.

Many times during the day I experience a feeling of heaviness in my body and I want to rest. Computers definitely effect me since they offer so many potentials but there is also immense speed of change and development in technology that puts one in a state of never achieving the goals. There is no point of stability in this race of information and progress.

Physical of course is the point of stability, like my apartment, the hardware, my body, the breath, however our world system forces each of us to do something, to work, all for the sake of producing profit and money. And there are also things that we consume, like food that needs to be produced, distributed, cooked, eaten and defecated.

I am listening to the audio series about Atlanteans and their civilization on land and water. They expressed by manifesting sound crystals, however they took care for absolute stability and equilibrium in all of existence. Thus everything was the same and nothing changed. The question thus is it best to everything be the same and thus point of complete stability, or do we need constant change in order to be satisfied?

For better self-support I decide now to re-engage in DIP Pro course and continue where I stopped two years ago, so SRA Level 2, Lesson 10. And I will be also working on additional lessons for redefining words. I sent my first assignment to Andrea and am waiting for her response.

Day 109: Releasing the energy

I have now downloaded all the free audios from Eqafe store and have been listening them for the last two days during my walks in the forest and driving around the city. Audios assisted me in realizing the source and nature of the energy and how it sucks life out of the physical until it destroys it completely. Thus I am now more careful about any energetic movement in my body and stop the energy by breathing until it dissipates.

I also went back through my memories of sex and masturbation experiences and realized how the experience of mind orgasm always influenced my physical body. During movement of my penis, I would feel the connection of the points on my penis with my legs. I felt how the tension in my legs would accumulate simultaneously with the accumulation of the sexual energy in my genitals and at the time of orgasm, legs tension would completely paralyze me. Also after orgasm I would feel exhausted and my mind would possess me even more, rendering me incapable of self-movement.

Years ago I started to notice, how lower part of legs would be cold, but I did not pay much attention to it. I concluded this to be normal and I also connected this with me sitting all the time since I have been working extensively with computers from mornings to evenings. Now I can also make strong connection with the activities of the mind, especially with the sex system. Orgasm extracted the energy out of my legs and now they have become very cold. I went once to the Chinese medicine specialist and was very surprised how cold they were and they also sweat a lot during the summer.

So good bye energy and welcome life. I commit myself to release the mind and birth myself from the physical. When I see my mind move or experience andy energetic movements, I focus an breathing until I am again here in the physical and all the energy is gone. I move my body and experiment with all kinds of expressions through movement. Maybe I will build also a special experimental ground in the woods somewhere where physical movement could be expressed in its fullest.

Day 108: Relationship addiction

In relation to listening of What is Sex audios and Bernard Poolman's death based on a heart attack, I became more aware of sexual anergy connections and associations that I created in regards to sex, energy of orgasm and relationships. Also the interviews of death experiences enabled me to understand the process of dying from a new perspective where the extensive influence of the mind or mind-consciousness system is exposed. That created additional motivation to change my habits, especially in regards to masturbation and watching porn.

What I have noticed was that I in a way enjoy being single and master of my time, having peace and silence whenever I want, however a part of me desires to be in a relationship with a woman of specific characteristics, not only for sex, but also as a business associate. I understand this desire is mostly the product of influence from society and my parents who want me to be in relationship, get married and have kids. However many successful people are single since having a steady partner is too much of obligation and time-consuming situation.

In spite of being satisfied with me as being a single person, I occasionally find myself fantasizing to engage in sex or relationship with some young, beautiful woman. This fantasies can be triggered simply by looking at some picture of random FaceBook profile or watching some movie trailer or even meeting some person in flesh. I then imagine myself being with this person and start thinking about how to contact this person in order to find out if she would be a proper partner for me.

Within this thinking I evaluate all the characteristics of the person, like if they smoke and drink, if they are intelligent and educated, if I would like the tone of their voice and smell of their skin and also if they would be willing to start a process of self-honesty and collaborate in business projects with me. I then very quickly conclude that it is a very small chance that some person on the photo would be fully qualified in regards to all that demands and that it would probably be waste of time trying to contact them and research their personality.

However sometimes I would stumble on some photo of a woman that I would find especially attractive, and I don't mean in terms of just being pretty like a photo model or a beauty queen, but there would be a certain face characteristics of a person that I interpret like being very open and relaxed person, exactly the personality type that I always desired. I would then research the profile of the person for example discover that this person is already in relationship or married or even has kids. This realization would trigger a great disappointment and sorrow, that sometimes accumulates into a hearth arrhythmia or a small heart attack.

When I experience this kind of heart problem, I have to immediately bring myself back here, focus on my breathing and stop daydreaming. So this is definitely a proof that mind creates nothing but troubles and can even create a massive heart attack that results in death. This can especially manifest during sex when, as I learned from the inter-dimensional audios, heart literally stops every time when the orgasm is experienced. I will have to become more careful about participating in the mind before it is to late and the mind would destroy my physical body beyond repair.